OPUS BREWING CO
BRANDING, PACKAGING, ILLUSTRATION AND MERCH
OVERVIEW
This project challenged me to create a hypothetical brand, including a series of cohesive packaging solutions. The process was broken up into research, design, and final executions, which led to a clear workflow.
SOLUTION
The definition of “OPUS” is any artistic work, especially on a large scale. This was the brand's driving force, leading to its illustration-heavy direction for the various executions. This small-scale brewing company would be based in New York, with its taproom being the primary form of distribution. The brand identity was kept simple and elegant to allow the illustrations to stand out and keep the series consistent.
