MATHCO MATCHA
BRANDING AND PACKAGING
OVERVIEW
I took this project brief as an opportunity to design a visual style that brought new energy to the genre. Bringing in a few cultural references added a story that the consumer could relate to, which would build a stronger connection with the brand.
SOLUTION
MATCHO came to life to bring a new face to the matcha industry. The luchador motif influenced the colors, typesetting, and overall brand identity. This unique approach brought challenges when creating an identity that effectively combined luchadors and matcha. I created a successful series using layouts from wrestling posters to layout type across the various executions. Combining latte art and the luchador mask led to a strong and unique mascot for the brand. Adding a few expressive copy points throughout brought everything together effectively.
