MARKET X CROCS
ADVERTISING
OVERVIEW
This project pushed us to create a cohesive advertising campaign across various mediums. The research phase was critical in deciding who the target audience was, which helped choose which deliverables would be the most effective. From print to digital, everything needed a purpose that took advantage of the chosen medium.
SOLUTION
This Crocs and MARKET collaboration provided a unique and youthful voice that I could expand on visually. MARKET's relatively young audience led me to create a social media-heavy campaign. Having both MARKET and an influencer post about the collaboration draws attention from the target audience.
