KARBACH BREWING CO.

ADVERTISING

OVERVIEW

When designing a series of ads it is important to create a consistent aesthetic and message. The ads must also work in a variety of media in order to reach a large audience.

SOLUTION

Karbach utilizes its bold and fun identity to produce various unique branding solutions for its range of products. With a focus on summer in Texas, I took advantage of the opportunity to use my custom illustrations and lettering throughout this series. The result was a series of ads that felt Texan and let the branding promote the product.

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